Netkent University

MBA

About

In today’s world, technological advances deeply affect the production process as well as social life. This atmosphere leads to the opening of new business areas and significant transformations for those who continue to exist. Indeed, the way of doing business, the structure of businesses, business/business culture, legal framework, financial instruments, and ultimately most importantly consumer behavior is changing radically all over the world. Our individual lives are also affected by this irresistible change. Rapidly disappearing professions and changing needs make it necessary to constantly acquire new skills. In the era of Industry 4.0, the way of successfully climbing the career ladder for professionals looking to the future with hope is to have an understanding that allows them to integrate the core business concepts and values ​​of the new world, focus on increasing management capabilities with technological perspectives, identify international opportunities in the digital age and create more effective value in this framework.


Netkent is the pioneer digital online interactive university in our region. So, Netkent's Online MBA program was also created with this innovative approach considering the examples of prestigious MBA models around the world and was formed by combining the truth of the theory with the realities of the dynamic business world. With its academic structure and corporate collaborations, Netkent Online MBA offers a special graduate program to digital age professionals from different disciplines focusing on differentiation strategy in their field as well as successfully applying leadership, innovation and technology concepts not only for career development but also for their environment and communities.


Netkent Online MBA Program, which is created for our students who will make a significant investment their future on the way to becoming globally-visioned managers, is designed on 3 terms. The first term provides a scientific background for business concepts and logic with 3 compulsory courses. In the second term, the main disciplines of management are examined in depth via case studies focusing on the global business world with 4 compulsory courses. Finally, the program is completed with 3 elective courses and a graduation project providing areas of specialization in “General Business”, “Marketing Management ”,“ Finance Management ”, “ International Business Management ”, “Innovation Management” and “Public Sector Management” allowing each student to create an individual model in the last term towards the MBA degree.

1st TERM
COURSE CODECOURSE NAMECREDITECTS
BUSE 501Contemporary Management36
BUSE 503Economics for Managers36
BUSE 505Research Methods for Business Management36
Total918
2nd TERM
COURSE CODECOURSE NAMECREDITECTS
BUSE 502Marketing36
BUSE 504Finance36
BUSE 506Accounting36
BUSE 508Human Resources Management36
Total1224
3rd TERM
COURSE CODECOURSE NAMECREDITECTS
ELTElective36
ELTElective36
ELTElective36
PROJECT
Total918
Grand Total3060

SPECIALIZATION AREAS AND ELECTIVE COURSES

MARKETING MANAGEMENT

BUSE 551 Strategic Management
BUSE 553 International Marketing
BUSE 555 Brand Management
BUSE 557 Digital Marketing and E-Business


FINANCIAL MANAGEMENT

BUSE 551 Strategic Management
BUSE 559 Financial Markents and Institutions
BUSE 561 International Finance
BUSE 563 Business Decision Making and Crisis Management


INTERNATIONAL BUSINESS MANAGEMENT

BUSE 551 Strategic Management
BUSE 561 International Finance
BUSE 553 International Marketing
BUSE 559 Financial Markents and Institutions
BUSE 563 Business Decision Making and Crisis Management


INNOVATION MANAGEMENT

BUSE 551 Strategic Management
BUSE 565 Strategic Management in the Era of Industry 4.0
BUSE 567 Global Markets and Innovation Management İn Technology Trends
BUSE 563 Business Decision Making and Crisis Management


PUBLIC SECTOR MANAGEMENT

BUSE 551 Strategic Management
BUSE 569 Public Finance & Budgeting
BUSE 571 International Trade & Financial Systems
BUSE 563 Business Decision Making and Crisis Management


GENERAL MANAGEMENT

BUSE 551 Strategic Management
BUSE 553 International Marketing
BUSE 555 Brand Management
BUSE 557 Digital Marketing and E-Business
BUSE 559 Financial Markents and Institutions
BUSE 561 International Finance
BUSE 563 Business Decision Making and Crisis Management
BUSE 565 Strategic Management in the Era of Industry 4.0
BUSE 567 Global Markets and Innovation Management İn Technology Trends
BUSE 569 Public Finance and Budgeting
BUSE 571 International Trade and Financial Systems

COMPULSORY COURSES
BUSE 501 Contemporary Management

This course aims to provide contemporary information about contemporary management techniques used by enterprises to provide a sustainable competitive advantage. Basic subjects to be taught in the course are the business environment, organizational structure and culture management, innovation and entrepreneurship, decision making and planning.

BUSE 503 Economics for Managers

In this course, microeconomic and macroeconomic concepts are examined from the aspect of business management. Consumer and firm theory, market structure and regulations are covered in microeconomic analysis. Within the scope of macroeconomic analysis, basic macroeconomic concepts, indicators, and their interpretation in terms of business management, economic policies and their possible results are studied.

BUSE 505 Research Methods for Business Management

The main objective of this course is to introduce statistical tools and to provide them with a variety of applications that illustrate their use as decision support elements in business management. In this context, explorer and finder analysis, causality tests, grouping, and dimension reduction analyze and the necessary statistical tools are taught with the use of statistical package programs.

BUSE 502 Marketing

In this course, the basic principles of marketing, new concepts in marketing, marketing planning, and management, marketing strategies, marketing information system, consumer behavior, sales, and advertising are discussed.

BUSE 504 Finance

In this course, basic financial decisions and applications to solve the basic elements of financial management and financial problems in enterprises are discussed within the framework of financial management, investment decisions, and financial markets. Within this framework, traditional financial products and new approaches of the 21st century will be examined.

BUSE 506 Accounting

In this course, the basic concepts of accounting and the balance sheet and income statement accounts within the framework of the uniform chart of accounts are examined and the accounting records and basic financial statements are discussed. Within the scope of financial accounting, issues such as registration, correction of accounts and preparation of financial statements, closing the accounting cycle and internal account control are examined.

BUSE 508 Human Resources Management

In this course, the transition from personnel management to human resources management, basic principles of human resources management, human resources management framework, recruitment methods and conditions, job analysis, job descriptions and job requirements, personnel evaluation, staff remuneration, personnel promotion, career planning, organizational communication, Complaints and disciplinary issues are addressed.

ELECTIVE COURSES
BUSE 551 Strategic Management

In this course, the management process of strategic decisions in business and the components of strategic management, economic and non-economic objectives of the business, SWOT analysis, globalization and global strategies, implementation, and evaluation of strategies are explained.

BUSE 553 International Marketing

In this course, international marketing, market evaluation, market entry strategies, target audience selection, and positioning strategies, marketing mix strategies are discussed in detail.

BUSE 555 Brand Management

This course focuses on what the brand is by showing its difference from the product, why it is important, its meaning for consumers and the strategies to be developed to manage it correctly. It also includes identity and image information on how brand value is created and perceived. Brand management practices and various brand simulations and case studies are also evaluated.

BUSE 557 Digital Marketing and E- Business

Digital Disruption has changed not only our daily life but also the way we carry out our businesses in a competitive environment. The primary objective of Digital Marketing and E-business course is to introduce basic concepts, tools and approaches to digitalization in business life and how we implement digital technologies in our business life. Further, the content will help you to develop skills to manage businesses in the digital world and digital media channels. The course will also cover performance based digital marketing tactics and social media management concepts.

BUSE 559 Financial Markets and Institutions

In this course, the importance of financial institutions and markets is emphasized and the students gain general knowledge and understanding in this field.

BUSE 561 International Finance

In this course, international finance, financial structures of multinational companies, exchange rates, factors determining exchange rates, international money and capital markets, foreign economic balance, derivative products, operational and exchange risk management techniques, foreign trade financing, international project finance, international banking developments and methods of sourcing from foreign markets.

BUSE 563 Business Decision Making and Crisis Management

In this course, management strategies in a crisis environment will be emphasized while analyzing decision-making processes from the perspective of both risks and business opportunities in the world of continuous development and development.

BUSE 565 Strategic Management in the Era of Industry 4.0

This course focuses on understanding the technological developments to increase the ability of managers to create value in the age of Industry 4.0, and in this perspective, open communication with their teams and increasing their management skills. Managers will be able to access knowledge and skills that can adapt to the development of digital platforms, identify international opportunities in the digital age, and be equipped to create value more effectively.

BUSE 567 Global Markets and Innovation Management in Technology Trends

In this course, management strategies within the framework of the methodology of innovation in global markets shaped by 21st-century technologies will be examined.

BUSE 569 Public Finance and Budgeting

This course introduces you to problems of government budgeting and finance, i.e., with public revenue and expenditure policies, debt portfolio management issues, and the political economy of the budgetary process. Students will get acquainted with theories, concepts, and the practice of government budgeting and finance and will become conversant with current debates and issues in this field. By the end of the course, students will have a basic understanding of what is public budgeting and what budgets are expected to do, government revenues, spending, and borrowing, the budget cycle and politics of the budgetary process, techniques of budgetary analysis, capital budgeting and debt management, relationship between fiscal policy and the economy, and problems of financial relations between multilevel governments.

BUSE 571 International Trade and Financial Systems

In this course, both nations and firms in the international economy will be examined. The central theme of the course is to understand the economic causes and consequences of globalization, both from the perspective of nations and that of firms. In recent years, it became clear that the performance of firms in international trade is among others influenced by the organizational structures of firms. Firm and country performance are of course also determined by the international economic organizations, such as the WTO and the IMF/WB. The role of these organizations and their impact on such variables as trade volumes, capital markets, and exchange rates, as well as their role in financial crises will also be discussed.

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